Anyone familiar with sports betting may already know the name William Hill – after all, they are one of the oldest bookmakers in the world, with their origins dating back to 1934.
The online casino naturally followed a long time later in 1998. When first launched, this platform arguably was a token gesture from the brand as they sought to find a new revenue stream. However, William Hill Casino has really upped its game in recent years, choosing to partner with the industry’s best developers in an attempt to attract connoisseurs of casino gaming to their site alongside sports bettors simply taking a break from their wagering.
Fully licensed to operate in the UK and overseas, William Hill is available in more than 20 languages and operates in some 175 countries – this is a truly global casino!
The fact that this is a multi-million-pound organisation means that their customers benefit from a range of obvious advantages, chief among these being the outstanding levels of site security that William Hill have implemented into their casino, as well as a clear focus on delivering an excellent user experience.
But do they live up to the billing? Read on to find out.
There are numerous trust factors that have to be met by an online casino, and pretty quickly we can determine which sites have taken the time and effort to build a trustworthy platform and which have cut corners at the expense of their players.
Happily, we can file William Hill Casino among those who have been unflinching in their commitment to building the trust of their customers.
William Hill Casino Licences
In their desire to leave no stone unturned, William Hill Casino has secured not one but two licences from a couple of the most prestigious gaming authorities.
UK players are covered by the rules and regulations of the Gambling Commission, while players in Europe are protected by licensing from the Gibraltar Gambling Commissioner.
William Hill Casino is owned and operated by WHG – the William Hill Group, to you and me.
The company has looked to increase its footprint in the casino sector by acquiring the rights to a number of other platforms too. These include Eurogrand, Prestige, 21 Nova and Joyland Casino.
As we’ve touched upon earlier, William Hill is one of the oldest gambling brands in the UK, with their origins as an on-course bookmaker dating back to the 1930s.
They were one of the first major brands anywhere in the world to offer their customers online casino games in their fledgling form and, as the technology improved, William Hill Casino was left somewhat behind.
However, they revamped their casino platform in 2018, and now they are up to the mark again with a collection of the most contemporary games available.
As you would expect from a major global brand, William Hill have incorporated the latest security technologies into their website and app.
This includes 128-bit Security Socket Layer (SSL) encryption, which the biggest retailers and banks use, as well as a dedicated Security Team and more. In that way, you can trust William Hill Casino with your personal details and financial credentials.
As you have probably gathered, William Hill Casino is a reputable, robust and trustworthy brand.
They will keep you and your personal data safe, thanks to a very deliberate approach to security.
With licences from two of the most rigorous gambling authorities and frequent third-party testing for fairness, you can rest assured that William Hill Casino has achieved the highest standards of customer trust and continues to maintain them into the bargain.
William Hill Casino FAQ
Many of our readers have some common questions about the operators that we write about, which we always make sure we answer – and this William Hill Casino review is no different.
Here are five of your most frequent questions answered.
5 FAQs: Your Most Important Questions and Answers about William Hill Casino
Do I Need to Verify My Account?
As a way of confirming their trust and reliability, William Hill Casino is part of the ‘Know Your Customer’ (KYC) scheme, where they have to verify the identity of all of their players prior to them making a withdrawal.
So, if you want to cash out your winnings, you will need to verify your account as part of the KYC rules. This involves submitting a copy of some kind of personal identification and proof of address, which you can send via live chat or email.
Can I Earn Loyalty Points?
Every player at William Hill Casino is automatically enrolled in the Comp Points scheme, which is very simple: the more you play, the more points you earn.
These Comp Points can be exchanged for cash, boosted spins and more besides, and they’re a great way to make your gaming pay even further.
Is There a VIP Programme?
There is – it’s called the William Hill Casino Club. However, you will need to be invited to join.
Once you have accepted your invitation, you can benefit from a range of features, which include exclusive promotions and offers, increased Comp Point conversions, tickets to some of the best sporting and cultural events as well as dedicated account management.
Is William Hill Casino Enrolled in Any Responsible Gambling Schemes?
As a serious and professional gaming platform, William Hill Casino is demonstrably committed to the welfare of their players.
They offer individuals the chance to put self-imposed limits on their accounts, prescribe cooling off periods and time outs, self-exclusion and more.
Your health and wellbeing come first here, and William Hill Casino is able to offer some tools and techniques to help you achieve that.
Do I Need to Download Software to Play on William Hill Casino?
There are three different ways to enjoy William Hill Casino: via the browser on your computer or phone/tablet, via the dedicated app or by downloading their software.
If you are a regular player that will always be gaming on the same computer or mobile device, then there is some merit to downloading the software.
However, it is not essential to do so if you don’t want to.
There’s a small selection of options available to UK players at William Hill Casino, but with different payment methods for deposit and withdrawals, you should make sure you satisfy both sides of the equation by taking a look at the tables below, if you intend to join the online casino.
Here is the list of payment methods available when making a deposit:
|Visa, Mastercard, Maestro
||GBP, EUR, USD, CAD, JPY
||GBP, EUR, USD, CAD
||GBP, EUR, USD, CHF
Here is the list of payment methods available when making a withdrawal:
||Processing Time (in total)
||GBP, EUR, USD, CAD, JPY
||Up to 6 days
||GBP, EUR, USD, CAD
||GBP, EUR, USD, CHF
||Up to 7 days
As you can see, William Hill Casino doesn’t have the largest selection of accepted payment methods around.
There are clearly some popular options missing, including Skrill and Neteller, and the hope is that these get added to the list in the near future.
There are also doesn’t seem to be a great amount of urgency to the withdrawals process, with the brand placing a four-day pending period on all cashouts, with an additional day for processing and then the admin at the payment method’s end to consider as well.
All in all, there aren’t many areas of weakness as far as William Hill Casino is concerned, but payment methods would certainly be one of them.
Campaigns & Bonuses
At the time of writing this William Hill Casino review, we have to report that the promotions and bonuses available leave a lot to be desired.
There’s a general absence of promos for new and existing customers, and aside from a welcome bonus for new players there really isn’t a lot to crow about here.
So players who sign up for a William Hill Casino account get the opportunity to trigger a buy-in bonus, which is a 100% match on your first buy-in, up to a maximum of £300. This is paid out in bonus funds, although, as you might expect, there are some terms and conditions to meet.
Otherwise, there aren’t many or any ongoing promotions for UK players, which is a major disappointment.
Terms and Conditions
The buy-in welcome package at William Hill Casino is subject to a number of terms and conditions.
Any winnings you can get your hands on will be subject to wagering requirements of 40x, which is towards the upper end of what online casinos ‘charge’ for their bonuses.
Once you have triggered the bonus, it will also expire within seven days, so make sure you have good access to the casino’s games in that time period.
And finally, you should be aware that the maximum amount you can win using bonus funds is £2,000. You may have to give up any bigger wins than this if William Hill enforce their T&Cs.
Campaign & Bonuses Rating
There’s no other way to say it: the campaigns and bonuses section of the William Hill Casino site is a real disappointment.
The welcome package is pretty handy, and while the terms and conditions are quite strict there are still plenty of positives that new customers can take.
But other than that, tumbleweed blows across this online casino’s promos page – this is for UK players, by the way, because there are lots more offers available to customers in the EU. We hope that this changes soon with new and exciting bonuses that reward both existing and active players.
All of the usual casino games are present at William Hill Casino, as well as some very welcome extras.
The casino is home to the normal categories of games that you have come to expect: slots, roulette, blackjack and so on.
The William Hill Casino games library is broken down yet further, with extra sections dedicated to ‘jackpots’ and ‘card games’, which incorporates casino hold’em, baccarat, pontoon, pai gow and more.
There’s a separate lobby exclusively for live casino games, which are powered by NetEnt Live and Evolution Gaming and feature a plethora of different variants of your favourite titles.
If you like to spread your wings further, you’ll also want to know that you can enter a bingo lobby, where a wide range of games are available for all tastes and budgets.
And there’s a specialist poker room, too. Here you can play standard games against the dealer, compete in straight-up cash games or enter Sit & Go and Multi-Table tournaments, with Texas hold’em, Omaha and seven-card stud all on the agenda.
As you can see, William Hill Casino has got all of the bases covered when it comes to game variety.
There’s a fantastic range of games – more than 400 in total available on the browser site and to download, and these span the whole gamut of categories you might expect. With gamers who play for fun and high rollers alike well catered for, there is something for everybody here.
The fact that you can also play poker, try your hand at bingo and your luck at scratchcards, all within one site, is a fantastic bonus too.
One of the key attributes that any good online casino has is inherent usability.
As we know, if a website doesn’t load properly or is a nightmare to navigate, more often than not we will click away and, with so much competition, the world of casino gaming is no different.
Does William Hill Casino fit the bill for usability?
Creating a New Account
As is the case with most reputable casinos these days, William Hill’s account creation is a simple two-step process.
Firstly, you’ll be asked for some personal information: name, date of birth, email address and so on.
The second step is then to enter your preferred payment method, and once you have done so your account will be confirmed.
You can then choose when to make a deposit and, when the time comes to withdraw your winnings, you will need to verify the information you have entered during the sign-up process.
The sheer number of ways that you can play at William Hill Casino makes the site incredibly usable.
You can play via the browser on your phone or computer if you wish, but if you prefer a dedicated solution then you can download the app to your mobile devices or the casino software to your computer.
As mentioned, William Hill as a brand has apps for all of its different offerings, and the casino is no exception.
Available for iOS and Android devices, there are hundreds of games to enjoy when you download the app and, what’s more, you can still claim the welcome bonus even when registering for a William Hill account within the app.
A slicker platform arguably than the main website, the William Hill Casino app comes highly recommended.
There’s nothing particularly unique or innovative about the layout of William Hill Casino.
The different game categories are aligned horizontally towards the top of the screen, and underneath you will see thumbnail links to each individual title in turn.
There’s a handy mini-FAQ at the bottom of the homepage too, so you can find out more information should you need it. Most crucially, a link to the customer support page is clear and visible in the top right-hand corner – not hidden away as can occasionally be the case!
There are no issues with accessing William Hill Casino, given that you can play immediately in your browser or instead open the app or downloadable software, both of which tend to be a bit smoother than the website.
We tested William Hill Casino on all manner of devices and were pleased to find page loading times to be as quick as we would expect them to be.
The games fire up quickly too when selected, and so there’s no frustrating lag or latency even when playing at the live casino.
It appears that the site has been optimised primarily to load up in a fast fashion, with minimal dynamic features or unnecessary extras slowing proceedings down.
There are absolutely no issues as far as the usability of William Hill Casino is concerned, and the brand has made it as easy as possible for players to tailor their gaming as they please.
There are solutions for computers, laptops, mobiles and tablets, and you can play via your browser if you are low on space or download the app/software if you want a more dedicated solution at your fingertips.
The user experience is enhanced further by how quickly the site and each of the games loads, with an intuitive layout helping to accelerate the game selection process.
It’s a three-pronged attack of customer support from William Hill Casino, with phone, email and live chat all catered for.
UK calls to the helpline are free from mobiles and the support team is available across the board 24/7, which is a fantastic help.
Kind of Support
||Up to 10 mins
||Up to 24 hours
||Up to 10 mins
Everyone has their own unique gaming habits, and so it is always pleasing when these are satisfied and backed by 24-hour support.
During our testing, all three methods of support were working and requests were responded to in the amount of time you would typically expect.
The support staff that we engaged with were professional and helpful , and were able to solve our query in minimal time.
Summary & Recommendation
While far from perfect, there are few gambling operators around as attuned to the needs of their players as William Hill.
That attitude extends fully to their casino, where a rich selection of games has been chosen from the most renowned software developers in the sector. The whole package is available – including dedicated software and app – and so you can play when you want and how you want.
There are drawbacks, however – we’d like to see more payment options accepted, and it is a real disappointment that ongoing promotions and bonuses aren’t offered to long standing customers.
Those foibles aside, there is plenty to recommend about William Hill Casino, and so they get the thumbs up from us.