What We Do

For decades, players all over the world have enjoyed NetEnt games at their favorite online casinos. By applying our vast experience in the industry to an affiliate marketing system, we’re connecting directly with our player base. At NetEnt we’ve developed a review system that guides players through the often confusing world of online gaming.

The aim is to provide support to people who are looking for the right place to play, including information for new players on basic aspects of slots and casino games.

Affiliate marketing is an exciting new step for the company, and a wonderful opportunity to promote our brilliant collection of games. With recognizable homegrown heroes like Gonzo appearing alongside multi-national brands like Guns N’ Roses™, our portfolio is packed with top performers.

We’re leading the way in live casino gaming, with cutting-edge customization, a huge range of live games, and the industry’s finest digital experience on mobile. After years of building games, we believe we proudly boast one of the most impressive collections of digital video slots in the industry.

Sounds like a bold claim? We can back it up. Take a spin on Starburst™, gallivant with Gonzo through the jungle in Gonzo’s Quest™, raid the reels in Vikings™ (just one of our heavy-hitting branded games) – there’s a whole bunch of adventures you can go on. Step into our world of wacky wonder and be thoroughly entertained.

Principles

Responsible Gaming
We want people to enjoy our games for the right reason – to have fun. At NetEnt, we take Responsible gaming seriously and want to offer a source of entertainment that adults can enjoy in a safe, secure and fair environment. Responsible gaming is our driving force in maintaining a sustainable business.

Fairness
Both our platform and our casino games are tested and certified by independent accredited test facilities (ATF), and this ensures that our random number generators (RNG) are completely fair and random. The ATF verifies that our products meet all regulations including player protection, fairness, and security, for the regulated markets in which we operate.

Entertainment
Our games are fun. End of story. That said, there’s a lot that goes into our slots – maths, compliance, gameplay, RTP, graphics, sound, gameplay, features… but there’s a lot of fun that goes into the mix as well.

Awards

Over the years we’ve won lots of fantastic awards. We know how much work goes into winning each and every one, so we’re quite proud of them! And that’s especially the case for the more prestigious ones: the EGR Awards, Global Gaming Awards and International Gaming Awards. These trophies are more than glorified paperweights – they are recognition for our talent, hard work, success, and – most importantly – passion!

Our History

OK class, time for a history lesson. NetEnt was founded in 1996 and has its roots in the traditional casino world and what was then Cherryföretagen. In 1963, AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundström.

In 1968, a partnership was established between AB Roulett konsult & Spelautomater, founded by Per Hamberg and Lars Kling. This operation attained national reach and in 1972 the name Cherry was registered, with the cherry logo. After a couple of eventful decades, Bill Lindwall’s son, Pontus Lindwall, founded NetEnt in 1996.

The company became a pioneer when online gaming started to take off in the mid-1990s and the first online casino was launched in 2000. In 2007, the company was listed on NGM Equity and in 2009 NetEnt moved to the main list of the Stockholm Stock Exchange.

We’re standing on the shoulders of giants here, but we’d like to think the company is in great hands.

Get in Touch

If you have any questions about NetEnt or our games, go ahead and get in touch with the team if you need assistance!

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