What we Do

For decades, players all over the world have enjoyed NetEnt games on online casinos. By applying our vast experience in the online casino industry to an affiliate marketing system, NetEnt is finally connecting directly with its player base. We’ve developed a review system that guides players through the often confusing world of online gaming.

The aim is to provide support to people who are looking for the right place to play, including information for new players on basic aspect of slots and casino.

Affiliate marketing is an exciting new step for the company, and a wonderful opportunity to promote our brilliant collection of games. With recognizable homegrown heroes like Gonzo appearing alongside multi-national brands like Guns N’ Roses™, our portfolio is packed with top-performers.

Sounds like a bold claim? We can back it up. Take a spin on Starburst™, gallivant with Gonzo through the jungle in Gonzo’s Quest™, raid the reels in Vikings™ (just one of our heavy-hitting branded games) – there’s a whole bunch of adventures you can go on. Step into our world of wacky wonder and be entertained.


Responsible Gaming
We want people to enjoy our games for the right reason – to have fun. At NetEnt we take Responsible Gaming seriously and want to offer a source of entertainment that people over the legal age limit can enjoy in a safe, secure and fair environment. Responsible gaming is a driving force to maintain a sustainable business.

NetEnt’s platform and casino games, including the random number generators (RNG) used to randomly produce the game results, are tested and certified by independent accredited test facilities (ATF). They verify that our products meet all the regulations, including player protection, fairness, and security, for the regulated markets in which we operate.

Our games are fun. End of story. Well not really, there’s a lot that goes into our slots – maths, compliance, gameplay, RTP, graphics, sound, gameplay, features… but there’s a lot of fun put into the mix.


Over the years we’ve won lots of brilliant Awards. We know just how much work goes into winning each and every one, so we’re quite proud of them! Especially the more prestigious ones: EGR Awards, Global Gaming Awards and International Gaming Awards. Awards are more than glorified paperweights, they are recognition of talent, hard work, success, and – most importantly – passion! Shame there aren’t more awards for outstanding copywriters!

Our History

OK class, time for a history lesson. NetEnt was founded in 1996 and has its roots in the traditional casino world and what was then Cherryföretagen. In 1963, AB Restaurang Rouletter was founded by Bill Lindwall and Rolf Lundström.

In 1968, a partnership was established with AB Roulett konsult & Spelautomater, founded by Per Hamberg and Lars Kling. The operations attained national reach and in 1972 the name Cherry was registered, with the cherry logo. After a couple of eventful decades, Bill Lindwall’s son, Pontus Lindwall, founded NetEnt in 1996.

The company became a pioneer when online gaming started to take off in the mid-1990s and the first online casino was launched in 2000. In 2007 the company was spun off and listed on NGM Equity and in 2009 NetEnt moved to the main list of the Stockholm Stock Exchange. We’re standing on the shoulders of giants here, but we’d like to think the company is in great hands.

Get in touch

Go ahead and get in touch with the team if you need assistance!

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